Expert Copywriting for Early Childhood Education and Parenting
Save Time. Reach Your Target Audience. AND Grow Your Business.
WELCOME
Your brands serve parents, educators, and caregivers.
You need a parenting copywriter.
You’re in the right place.
You understand the power of early learning for children.
You’re driven to create enriching products for babies and families.
You aim to unlock a child's maximum potential from birth.
But you CAN’T do it ALL.
You’re trying to be seen in a competitive space flooded with meaningless, mindless junk.
Parents are busy and you’re fighting to connect with clients in our go-go-go world.
And you don’t have time to…
Educate parents on the importance of background knowledge and creating a foundation for learning.
Research best practices, methodology, and childhood development.
Promote your high-quality products and services over the cheap and easy.
Write compelling copy on all platforms.
You’re BUSY with everything needed to run your business. You don’t have time to stress about SEO, content research, or writing impactful copy.
This is where I come in.
I’m Katie, a freelance copywriter. When you need a parenting copywriter with a knack for early childhood education, look no further.
As a Doctor of Education and practicing educator in a public school setting, I live education. I’m also a mom of two tots, so I understand parents’ needs, wants, and struggles.
Here’s how I can help you –
Copy that Resonates: Expertly crafted to speak directly to your customers in their own language.
Attention, Redirected: Draw clients to you, freeing up your time.
Loyalty Building: Inbound marketing strategies to ensure your clients keep coming back.
Optimization: Refine your existing content and create new for maximum impact.
Why is this a game-changer for you? You save precious time AND establish trust and credibility with your clients. They’ll see you as the expert they've been searching for.
Why do you need me?
You have…
Products to support childhood growth and development in fun, meaningful ways.
Educational toys, programs, and activities to benefit families.
Early childhood education ideas, tips, and expertise to share.
Tools to help parents maximize their child’s growth and potential.
Advice on parenting, raising a family, and helping kids be successful.
With me, you gain…
Visibility: Skyrocket your website traffic with optimized SEO strategies.
Engagement: Create a bond with your customers so they feel seen and valued.
Authority: Offer research-backed copy that establishes you as a trusted expert.
Conversion: Transform casual readers into loyal customers with compelling narratives.
Let’s make your offers not just seen, but felt.
Portfolio
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![BBLuv blog baby, flat head syndrome]()
Blogs Build Connections
Blogs are one of the best ways to show your readers your level of expertise. You will build a trusting relationship – readers will value your opinion and look to you for guidance on topics that matter to them. Not to mention, blogs attract 70% more readers than websites without them. Let me help you connect with readers, highlight products, and build a trusted foundation.
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![Colorful balloons in woven basket product description]()
Product Descriptions Get Sales
You’ve created an incredible product to help parents build their child’s educational foundation. But, products don’t speak for themselves. Leads need to know why the product is made for them, how it will help, and why yours is better than all the rest. Compelling product descriptions that appeal to leads’ emotions and pain points are one of the best ways to convert leads to customers. I would love to amp up your sales by writing amazing product descriptions.
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![Email marketing]()
Emails Warm Them up and Close the Deal
You have a neglected or unproductive email list. An underutilized email list is useless and readers don’t read what you send – if you send anything.
Without carefully crafted emails, they may be opened but ultimately trashed. But… A compelling email sequence can pique the reader’s interest, showcase your expertise on the topic, connect with their pain points, and lead them to action.
Don’t forget! Acquiring a new customer is five times more expensive than selling to an existing customer. Existing customers are seven times more likely to try a new product when they hear about it from you.
It’s time to make the most of this marketing strategy.
Testimonials
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![Ieva Grauslys, Simplyieva.com]()
It's been a wonderful experience working with Katie. As an education business owner, and a full time teacher I was struggling to find the time to write blog posts and quality emails that would help me grow. That's where Katie came in. She quickly understood my writing style, gave great feedback about what can be tweaked going forward and delivered well written, easy to read and effective blog posts, sales emails and email sequences for my clients. If you are looking for someone who is easy to communicate with, has a knack for understanding your needs and is a great writer, I highly recommend working with Katie!
Ieva G., SimplyIeva.com
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Katie is a clear, concise copywriter that draws readers in. She is prompt to meet deadlines and simply a joy to collaborate with! Anyone would be lucky to work alongside Katie for a variety of writing projects. She's quick to listen and understands what is needed to produce results. I would strongly recommend her as a writer and collaborator!
Katie B., Bridgewater Agency
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![BBLuv Testimonial]()
Katie's writing is captivating from the first line. she knows how to write in an attractive language and the content is interesting and very relevant. We needed someone who knows how to adapt to our industry to seek the interest of our customers. She works well, is efficient and adapts to our needs.
Christine D., President bbluv
Opt-Ins
Priced on an individual basis.
You know how important it is to have a thriving email campaign. But making someone want to join your email list is just as important.
Opt-ins give readers a reason to hear from you. A customer isn’t going to naturally give you their email address – they want something in return.
Speak directly to your audience and give them exactly what they want.
Understanding the needs of early childhood and parenting is essential to making an enticing opt-in. They get what they want; you get what you want. Win-win.
Landing pages
Starting at $500
Tell your customers you have what they want. More than that, tell them you have what they need.
From starting the relationship by collecting a potential lead’s email through making a purchase — landing pages get conversions.
Lead-capture, sales, informative – whatever marketing strategy you need to make, there’s a landing page for it.
Services and Rates
Website Copy
Starting at $200 per page
Sick of not ranking on Google? Your valuable products and information deserve to be seen by your audience.
Take this task off your plate and watch your website climb in rankings.
Using your voice and SEO strategies, your website will show exactly what you want to the exact audience you want.
Blogs
Starting at $200 for 1,000-1,200 words
Aaaaah, blogs. The holy grail of information for parents.
Everyone, yes – everyone, in this space needs a blog.
You don’t want yours to get lost in the masses. Offer a useful, authentic, relatable blog that is updated often.
Blogs will drive traffic to your site, boost your SEO, and establish a trusting connection with your audience.
Without a doubt, you need a blog.
Product Descriptions
Starting at $50 per product
Your incredible products need equally incredible descriptions. But, a lengthy, boring description of every detail doesn’t draw customers in. Carefully crafted product descriptions convince the customer they need the product. Speaking directly to the customer’s emotions and highlighting what’s important to your audience is how your products become sold.
Emails
Starting at $100 per email
Emails speak to your customers personally. Deliver your message, promote your products and ideas, and take your email list from readers to customers. You need emails that build a connection with your audience — letting them feel seen, heard, and understood.
**Ask me about monthly retainers and bundle options for quality, timely content delivered to you at a special rate.
Hey, I’m Katie – a parenting copywriter.
I’m a teacher by trade, but my main role in life is being a mama to my two sweet girls.
I’ve been in education for over a decade and taught kids aged three through high school. I understand the current trends, buzzwords, legislative moves, and needs of teachers. I know this audience because I am this audience.
I started caring for children before I was in middle school. Babysitting, nannying, parenting – all have led to an in-depth understanding of children and child development. Plus, no one truly understands what parents need and want until they are a parent. We rely on other parents to keep us from drowning. I can deeply connect with this audience.
As a parent and educator, I’m sick of the promotion of meaningless, mindless toys, apps, games, and activities for kids. Too often, I see kids who have only been exposed to brain-rotting games that crush their moral compasses. Activities designed to teach kids traits like murder, theft, and hatred. Sexualized and vulgar toys being pushed onto toddlers.
This has to stop.
There ARE quality, beneficial, and productive products for kids. These are what need to be highlighted for parents. Parents need functional, valuable ways to engage with their children.
Copywriting can connect the good that’s happening in the world of child development, early childhood education, and parenting with those who need to see it the most.
Nice to Meet You.
How am I different from other copywriters?
Research + Voice = Success
First up: research. Research is my thing. I can dig into a topic like there’s no tomorrow. I spent years of my life researching for my doctoral dissertation and you know what I learned? I am a forever student. Researching and learning about a topic is thrilling and I can’t wait to research whatever you need to make you stand above the rest.
But you don’t want your content to read like a research paper. That’s where voice comes in. I will deliver the message in a way that’s easy to understand and relate to. Speaking directly to your audience in a meaningful way that drives them to action is my jam. I can walk the walk and talk the talk.
